Data & Digital Manager

Job Description

Reporting to Exec. Director Film & Media Italy & Spain

The Daily
• Develop online media strategy and online media plan for all WB pictures, local productions
• Develop Big Data strategy for all lines of business, establish 2nd and 3rd party partnership
• Supervise programmatic strategy and related KPI's
• Define online performance adv strategy (budget, channel mix, seasonality, etc.) to reach targets across all BU/segments
• Set the right KPIs for the evaluation of online media activities, based on business/communication objectives
• Establish and execute measurement of all online media campaigns, social campaigns, programmatic campaigns.
• Lead media buying strategy and negotiations of digital media
• Review and analyze campaigns and competitive activities, based on defined KPIs, supported by the media agency;
• Test new capabilities to continuously improve media effectiveness and ROI, especially on digital
• Organize reporting, digital presentations and updates to Home Office

The Must Haves
• Analytical skills and ability to use analytics to drive key success metrics related
• Experience of direct buy on all social media, on Google, on Amazon,
• Google full stack: DCM, DBM, DS, BLS
• Solid experience, media side or client side
• Strong experience in online media planning/buying
• Experience in data driven marketing (programmatic, data management platform)
• Office suite

Jobcode: Reference SBJ-gpxek4-3-135-202-224-42 in your application.