Senior Video Strategist

Job Description

​VICE x Team

The Video Publishing team works closely with content creators, producers, designers and post production teams to generate engagement across properties, utilising data to ensure that VICE News content is released in innovative and effective ways across platforms. We are a nimble team of creative thinkers with a strong focus on operational efficiency and a passion for experimentation.

Role x You

The Senior Video Strategist, News is responsible for distributing VICE News video content across video-focused platforms like YouTube, Facebook, and Instagram, and reports into the Video Publishing Team.

You have a strong understanding of packaging, great copywriting skills, experience of working with the platforms, plus an innate understanding of what gets audiences excited on social platforms.

In the short term…
• You'll be managing departmental workflow, optimising processes around scheduling and publishing of videos across platforms.

After 6 months in this role…
• You will collaborate on video programming strategies that build retentive audiences across platforms, and use knowledge of online video consumption habits to publish videos and links in the most effective way, ensuring maximum reach and impact.

And after a year…
• You'll conceive of and execute experiments across social platforms to generate video publishing best practices. You will regularly deliver insights to VICE News production teams which helps improve the performance of their films.

Responsibilities:
• Distributing and optimising performance of VICE News content across video-focused platforms like YouTube, Facebook, Snapchat and Instagram.
• Overseeing asset creation of optimised, re-versioned assets for different social platforms.
• Creating high quality thumbnails, titles, copy, gifs, and AP other creative assets to drive growth across all social platforms.
• Curation of playlists and community management on YouTube.
• Utilising insights in order to generate recommendations for optimising the quality of video productions.
• Implementing strategies which achieve audience and revenue growth.
• Fact checking.

You have these:
• Expert knowledge of YouTube and effective video packaging. Strong knowledge of Facebook, Instagram, Snapchat, TikTok and Twitter
• 2+ years of experience online writing/editing/curating/APing on the web
• Ability to fact check and a strong ability to create clean, concise and factually correct copy
• Strong administrative and operational skills. Excellent observation and judgement skills
• Taste and cultural knowledge: You should have a strong interest in the arts and media, plus a strong familiarity with VICE video content and our online presence across platforms
• Familiarity with the Adobe Suite including Photoshop

We'd love if you also have these:
• Journalism degree
• Premiere or video editing is a plus.
• Experience running a YouTube channel is a major plus
• Familiarly with metadata and SEO best practices
• Innovative background, especially in regards to video, multimedia, visual and interactive media, and how these translate to engagement

Equal Opportunity Employer:

VICE Media (VICE.com, VICE Studios, VICE TV, Virtue, VICE News, Refinery29, PULSE Films, i-D) is an equal opportunity employer. We view everyone as an individual, and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique, and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

This position is not eligible to be performed in Colorado.

Jobcode: Reference SBJ-rz6xb7-3-135-202-224-42 in your application.