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Full Time Job

Coordinator, Integrated Marketing & Branded Content

ViacomCBS

Studio City, CA 01-27-2022
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
CBS Media Ventures is the preeminent company in television syndication. CMV produces or distributes popular, critically acclaimed hits including ''Dr. Phil,'' ''Judge Judy,'' ''Entertainment Tonight,'' ''Wheel of Fortune,'' ''Jeopardy!,'' ''Inside Edition,'' ''Rachael Ray'' and ''The Drew Barrymore Show.''

The division also handles national barter advertising sales for Debmar-Mercury's and Fox's first-run syndicated programming, and operates Dabl, a multiplatform, advertiser-supported lifestyle network (www.dabl.com). CMV is part of CBS Entertainment Group and a division of ViacomCBS.
Overview

The Coordinator, Integrated Marketing and Branded Content at CBS Brand Studio will support the overall CBS Brand Studio team to create meaningful partnerships that help drive revenue for CBS Media Venture's slate of premium properties: Entertainment Tonight, Inside Edition, Wheel of Fortune, Jeopardy!, Rachael Ray, Dr. Phil, The Doctors, and The Drew Barrymore Show. This position will draw on knowledge and expertise within the sales, television, PR, brand marketing, original content development, partnerships, and business planning industries.

Responsibilities
• Design, develop and implement integrations for Fortune 500 marketers and consumers.
• Balance demands of multiple show properties and aggressive revenue targets, simultaneously activating executions, partnerships and responding to RFPs.
• Field incoming pitches and outreach
• Support CBS Brand Studio team by maintaining timelines and status reports
• Thrive working cross-functionally; interface daily with media sales, production, digital, social, development, research, public relations, communications, marketing, legal, and finance teams to ensure cohesive integrated client campaigns.
• Foster strong, genuine relationships with both internal and external partners to galvanize support for programs.
• Collaborate with producers to develop strategic creative ideas that deliver for the brand and delight our audiences.
• Optimize campaigns by educating clients on: audiences, creative process, storytelling, talent, production, metrics and trends.
• Share result (quantitative, qualitative and anecdotal) to demonstrate standard methodologies, proven results and impact brands can expect.
• Collaborate with key production and client contacts to implement content experiences
• Work with potential clients on behalf of the CBS Brand Studio Team to generate new revenue and opportunities

Basic Qualifications
• 2 + years of marketing, production, or agency experience

Additional Qualifications
• Thinks creatively & strategically
• Highly driven & motivated with excellent follow up
• Detail-oriented and great organizational habits
• Strong interpersonal & communication skills
• Professional demeanor and knows how to work cross-functionally
• Client interaction and presentation skills
• Creative problem solver
• Ability to multi-task and meet deadlines in a fast-paced environment
• Passionate about new and emerging media trends and practices

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

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ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current US employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Jobcode: Reference SBJ-g69zjn-18-189-170-17-42 in your application.