Connections Strategist, Gaming

Job Description

TRAILER PARK

Trailer Park Group is a full-service agency specializing in content creation and entertainment marketing. Our Gaming division is an integrated creative group focused on helping endemic and non-endemic brands reach Gaming audiences with breakthrough creative ideas and campaigns. By combining a storytelling expertise with large-scale production resources, we uniquely positioned to make, market, and distribute content for our diverse client portfolio of major entertainment brands and top entertainment studios. With content creation at the center, we support our clients with strategy, creative and the latest in digital services. General Summary Trailer Park Group Gaming is searching for a Connections Strategist to join our growing team. This role will help build insightful connections strategies and guide creatives to the best set of creative deliverables to fulfill objectives. This role will provide channel and platform-specific best practices and best-in-class examples for creative inspiration and consult on prioritization of assets in collaboration with media partners to ensure consistency across all campaign deliverables.

Who you are:

An endlessly curious culture seeker who can bring fresh, unexpected cultural thinking to the work we do. You stay on top of industry standards, trends, and new media opportunities to consult on new ways to connect with our audiences.

Responsibilities
• • Bring innovative, fresh connections thinking to our creative and strategy teams
• • Identify key communication tasks and develop relevant connections ideas that come to life in innovative ways
• • Co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners
• • Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audiences
• • Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs
• • Partner with the measurement and analytics team to determine measures of success and synthesize findings to clear, actionable insights
• • Provide POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary
• • Use 3rd party research tools to refine complex information and data into key takeaways and/or compelling hypotheses
• • Prepare and give presentations on findings & recommendations for internal and external stakeholders
• • Actively contribute and bring your voice to the table

Qualifications And Skills
• • BA or equivalent
• • 3-5 years of experience in media / advertising / marketing, preferably at a creative agency
• • Passionate about all facets of gaming – culture, streaming, eSports, marketing
• • Ability to field and execute strategic requests big and small, with varying timelines
• • Proven ability to lead briefings that inspire innovation and breakthrough ideas
• • Ability to productize strategy and think about how to use strategy as a business development tool
• • Comfortable working at the pace of entertainment marketing
• • Comfortable tackling various projects at once and reprioritizing as needed day to day
• • Sensitized to when to push and when to pull back in client/creative communication
• • Excellent time management skills
• • The ability to push beyond the assignment or the ''ask''
• • A proactive, self-directed attitude towards work - not waiting to be told how to take on tasks
• • A clear comfort level in front of clients and on a ''stage''
• • The ability to deftly tap into and apply the context of the world we live in
• • Command of ALL the ways brands connect with people in today's world - traditional, digital, event, etc.
• • A respectful but provocative attitude, always questioning and pushing thinking, but knows when to land the plane
• • The ability to surface insights from data, research, and performance reporting

#LI - Remote

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Jobcode: Reference SBJ-rzem6n-52-14-253-170-42 in your application.