Head PR TNT Sports

Job Description

Head PR TNT Sports (Chile)

Purpose of the Role

The executive will be part of the WarnerMedia Latin America General Entertainment & Sports team, based in Santiago, Chile, managing the public relations and publicity program for TNT Sports and all efforts of the company in sports in Chile. He/she will serve as key communication contact with the TNT Sports area locally, being responsible for developing and executing the Programming Publicity and Influencer Relations strategies for sports. The professional must have and feed a network of connections with the specialized media, sports clubs, and sports opinion formers to promote TNT Sports and its programming, raising positive coverage, generating goodwill and good relationships, and driving audience to our channels and platforms. The executive will maintain a high level of results in our PR and Relationship programs for TNT Sports, leading day by day initiatives and working closely with Marketing, Programming, AdSales, D&I and other areas of the company to create 360º promotional campaigns, under the leadership of the regional PR Manager for Sports and the PR Director for GE & Sports in Latin America.

MAJOR ACTIVITIES

1.Develop strategic Public Relations plan for TNT Sports. Lead all PR efforts to promote content and brand, including but not limited to organizing junkets, screeners and events, setting up interviews, distributing press releases and press kits, creating special pitches and responding to media requests. Manage issues, strategize, and create external messaging for major announcements of TNT Sports, always aiming to maximize media coverage.

2.Nurture key relationships with Sports columnists, journalists, influencers and opinion leaders in sports & entertainment and other areas of interest.

3.Create 360º communications, working closely with Marketing, Social Media, Creative Services, Programming, AdSales, D&I and other areas of the company in campaigns that aim to increase the audience interest for TNT Sports programming and to raise brand awareness. Generate story ideas and propose multimedia assets to creatively engage a variety of audiences.

4.Plan and execute events and brand activations initiatives with high-profile talent, athletes, senior executives and celebrities.

5.Lead the local agency in the execution of operational tasks. Coordinate presentations and reports to track results and performance analysis of PR efforts.

Job Requirements / Skills

Essential
• Degree or equivalent experience in Bachelor's degree in Marketing, Communications, Public Relations or related field
• 8 or more years' directly-related experience or Master's degree and 3 years' experience.
• Experience in 4 year of supervisory experience
• Experience in SPORTS PUBLIC RELATIONS
• Experience managing communications programs for global brands
• - General knowledge of Knowledge of in-market media landscape (Sports, entertainment, lifestyle and digital influencer)
• Experience in the elaboration and implementation of publicity campaigns developing PR programs for the TV, Pay TV or SPORTS industries.
• Experience managing agency to ensure optimum quality and return
• Native speaker in Portuguese
• Fluent in English.

Desirable
• Degree or equivalent experience in Communications, Public Relations, Marketing or related field.
• Experience in influencers outreach programs
• Experience in Social Media
• Jobs may be defined as sedentary when walking and standing are required only occasionally and all other sedentary criteria are met.

Jobcode: Reference SBJ-d9b00z-18-118-0-240-42 in your application.