Coordinator, Distribution Marketing

Job Description

Summary of Position

The Coordinator, Distribution Marketing will support the team's objective to maximize Starz Entertainment (STE) subscribers and revenue through collaborative development and implementation of marketing communications and related campaigns. This role requires a high level of creativity, attention to detail, and project management skills. The Coordinator will manage the day to day marketing operations for delivery of Starz and StazEncore creative assets to distributor partners and will support the distribution team in marketing Starz and StarzEncore on multiple platforms.

Responsibilities
• Responsible for compiling, consolidating and disseminating distribution updates, consumer marketing updates, production show notes, programming details, etc. to internal stakeholders
• Requests, curates and distributes monthly/quarterly promotional priorities and assets for partners to help ensure inclusion in marketing materials
• Works with creative team on development of assets and base creative; track placement, usage and media value
• Executes creation and distribution of Starz monthly newsletter to partners
• Supports Manager and point of sale team in the creation and dissemination of ongoing point-of-sale marketing assets, including image and asset deliveries, email communications, and monthly one-sheets. Works with PR to coordinate Distribution team participation in STE events and premieres. Handles invitations and RSVP's to STE events, premieres and industry functions. Provides onsite assistance as needed.
• Familiarity with Industry/competitive environment and Partner goals and product packaging
• Manages creative deliverables and timelines to ensure finished product is delivered on time and within budget – i.e. materials, premiums, and invitations
• Supports tactical execution of marketing strategies consistent with brand positioning and messaging objectives
• Works with distribution team to create and maintain presentation decks, including layout and copywriting
• Maintains and manages Distribution Client Contact Database
• Oversees sourcing, production and distribution of STE branded premiums
• Responsible for budget tracking and performing key administrative functions (e.g. partner and affiliate websites/social audits, legal reviews, shipping, department calendars, etc.)
• Proactively identifies and acts on opportunities to implement process improvement and synergies
• Supports Distribution Marketing Managers on various projects, overseeing small-to-medium scale projects and recurring tactics as needed
• Utilizes a high level of responsiveness to facilitate development and maintenance of strong working relationships with both internal and external clients
• Uses relevant data, tools, and resources to think creatively and make informed decisions

Qualifications & Skills
• Bachelor's Degree in Marketing, or related field, preferred
• 1-2 years of previous marketing experience and a general understanding of marketing principals and channels
• Strong oral and written communication skills
• Detailed oriented
• Excellent organizational skills and ability to multi-task, prioritize, and meet deadlines
• A team player with high level of dedication
• Excellent organization skills to work independently and manage projects with many moving parts
• Work collaboratively with diverse, multi-location, multi-faceted teams in a fast-paced environment
• Strong social media skills and familiarity with Facebook, Twitter, Instagram and SnapChat
• Proficiency in Microsoft Office – Outlook, Word, Excel, and Power Point. Also experienced in Adobe Acrobat, Illustrator and Photoshop. Ability to learn proprietary software solutions.
• Experience using InDesign and Photoshop a plus
• Experience in Zoomifier a plus

About Starz

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7,500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with US audiences, continues to roll out internationally.
Out Benefits
• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City

Jobcode: Reference SBJ-re50o2-3-15-202-214-42 in your application.