Account Director, Consumer & Lifestyle PR

Job Description

Responsibilities

We are thrilled to be looking for a Director to join our R&CPMK Consumer & Lifestyle PR team. This position will focus on all aspects of communications for a range of high-profile sports, wellness, and fitness clients, with a heavy emphasis on media relations as well as some influencer and social media engagement.

The Fine Print:

In this role you will:
• Lead day-to-day program execution for multiple clients
• Develop communications strategies that drive earned attention across sports, fitness, and wellness media outlets as well in the right ''conversations'' among consumers and influencers across social media
• Be accountable for developing strategic plans (generally PPT decks) grounded in relevant trends and data, usually including preparation of proposed budget for execution; help ''sell-in'' plans
• Drive preparation of results reports, work back timelines, media materials, messaging documents and other relevant written items – all to be served up to your manager in client-ready format
• Manage more junior team members, providing quality control and mentorship/training
• Build and maintain positive relationships with media, clients, and partners
• Secure top-tier earned media placements and identify client-relevant visibility opportunities (e.g., panels, awards programs, editorial profiles, etc.) specifically in the sports, fitness, and wellness arena

Who You Are:
• Passionate about sports/fitness/wellness and have strong media contacts in these categories
• Love media relations take pride in maintaining and growing press relationships
• Team-oriented PR professional that is also a self-starter
• Very organized with a keen attention to detail
• Excellent writer and editor
• Thoughtful problem solver
• Highly proficient and hardworking; eager to jump in and contribute regardless of the task at hand
• Outstanding judgment when working with media, team members, client contacts and partners
• Not required for consideration, but a plus if you are fluent in Spanish and have experience guiding clients on multicultural communications needs/programs

The Needs:
• 7+ years of directly related public relations experience; agency experience is a must
• Success fostering and maintaining client relationships
• Experience leading project execution that delivers on desired results and within approved budget
• Experience on large corporate business, while also understanding how get ''scrappy'' and scale support to meet needs of mid- and smaller-size clients when needed
• Confident staffing client calls/meetings and supporting account leadership in overall account management
• Comfortable working on integrated pieces of business, serving as a lead ''go to'' for PR POV
• Successfully handle multiple clients simultaneously
• Outstanding communication skills – strong presenter, excellent writer, AP Style proficient
• Must be strategic and creative in story and program concept development and press outreach
• Solid grasp of the editorial calendar, current events, sports, seasonal trends and industry events

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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Jobcode: Reference SBJ-dyw07m-18-221-129-19-42 in your application.