Director, Digital Creative Advertising

Job Description

This position assists in the creative direction, development and execution of digital advertising and marketing strategy for Motion Picture marketing.

Responsibilities to include, but not limited to:
• Primary responsibilities require collaborating with SVP, senior management, filmmakers, feature film cast and crew, editorial and advertising agencies as well as Paramount Pictures marketing departments with the motion picture department and inter-division departments
• Weekly meetings include strategy meetings, research meetings, advertising agency meetings, post-production meetings and budget meetings
• Manage Digital Creative Budgets
• Concept, build and produce ads for digital/online placement – working with our digital agencies.
• Lead all aspects of workflow with the digital marketing team to ensure all integration memos are filled and timelines for delivery are adhered to (handling asset deadlines, updating creative/campaign messaging, etc)
• Interpret digital media plans and handle the creation of different assets required to fill those media plans
• Participate in, understand, and apply the findings of traditional market research and testing to the digital advertising space
• Work with the digital analytics team to assess the success of campaigns during campaign flight and optimize/adjust accordingly
• Work with digital and brand strategy to craft trailer launch plans and ensure all required creative elements for launches are delivered on schedule
• Participate in creative research and ideation, including comparable campaigns, cues, copy and concepts
• Increased involvement in creative strategy and completion of AV, Print and Digital materials
• Handle quotes culls, accolades and awards tracking

Strong working knowledge of digital and social media landscape with a clear understanding of the following:
• Distribution platform – knowledge of the various digital platforms such as Facebook, You Tube, Instagram, Snapchat, FEPs and site driven placements and the standard methodologies for those platforms
• Types of content – a working understanding the different ad types used digitally - :06 bumpers, :10s :15s, Motion graphics driven creative and longer form AV materials
• Tone/Voice – An understanding of how to extend the tone/voice established in traditional forms of creative advertising and carry over into the digital space
• Knowledge of the primary critical metrics that determine success of digital advertisements

Qualifications/Skills

Basic qualifications:
• Bachelor's degree in related field
• Minimum 7 years related experience
• Experience working on significant Theatrical Marketing campaigns with primary focus on digital and social media outlets

Desired skills/experience:
• Good oral and written communication skills
• Knowledge of Adobe Creative Suite (creative file types, etc), BOX, iMovie, etc.

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gw946j-18-191-211-66-42 in your application.