Manager, CRM Marketing

Job Description

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the US in addition to the ability to stream ViacomCBS Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

We're looking for a highly analytical Marketing Manager with experience in digital marketing to support CRM strategy planning for the Paramount+ Retention team, with the goal of driving increased engagement with our subscribers.

Responsibilities:
• Plan and develop CRM strategy across multiple marketing channels that drive subscriber engagement and reduce churn
• Partner with the Analytics & Research teams to extract and analyze insight from customer data and research to uncover areas of opportunity that will optimize lifecycle journeys
• Develop a loyalty strategy that will drive subscriber growth
• Recommend segmentation, targeting, lifetime value, and personalization tactics to improve engagement and maximize marketing return on investment
• Support ongoing testing for each channel and segment to ensure continued innovation
• Retention trend analysis and reporting
• Analyze marketing campaign performance and trends. Produce and present reports to understand efficiency and return on investment

Basic Qualifications:
• Bachelor's degree
• 4+ years of experience in a CRM or marketing role, preferably with a subscription product
• Strong critical thinking and analytical capabilities, particularly in customer segmentation
• Experience leading customer retention programs a plus
• Understanding of AB/MVT testing

Additional Qualifications:
• Excellent oral and written communications skills
• Passion for media and entertainment industry
• Ability to multi-task and adapt to a meaningful, fast-paced environment of multiple priorities
• Self-motivated and results oriented



ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d28mq5-3-147-103-8-42 in your application.