Account Executive

Job Description

Does the TV Media world interest you? Do you enjoy learning about businesses and their goals to grow? Are you a go getter who is AMONG THE TOP in your field of sales or business development and want to expand your opportunities? Then come see what WBOY can offer you.

We are an NBC / ABC combo located in Clarksburg, WV. For over 62 years we have been a leader in delivering local content to our viewers and driving growth for our advertisers. By joining our team, you can be proud of the brand you represent and experience a high closing ratio. WBOY offers a large portfolio of solutions to our advertisers, including our 304 TODAY lifestyle show, #1 rated news shows on TV, Top news site of WBOY.com and a full suite of digital tools.

The Multi-Media Salesperson is responsible for attaining the greatest share of available local advertising dollars for the station group through the sale of commercial television spots, special programming, and sports as well as all available digital assets to advertising agencies or local businesses.

YOUR RESPONSIBILITIES:
• Plans and organizes an individual sales strategy. Monitors and tracks sales plan and assigned strategies.
• Responsible for achieving budget and sales quotas and monitoring your performance to goal
• Prepares and presents advertising opportunities using available in-house ratings research materials and sales tools, knowledge of the agencies and their advertising needs, knowledge of the local marketplace competition and available inventory.
• Books orders and negotiates spot placement and rates based on the parameters for rate negotiations set by sales management and the advertiser parameters for each advertising campaign.
• Serve agencies/clients as a market expert by providing information on the respective platform and the competition. Serves station management as a market information source by gathering competitive rates, programming, and advertiser plans.
• Post orders, verifies accuracy of clients' scheduled dates and times on a monthly basis; verifies client's billing based on quoted audience delivery; handles preemptions/make goods in a timely fashion to client and station satisfaction.
• Analyzes client needs and interests. Establishes and maintains a positive working relationship with assigned/designated agencies and clients through frequent contact in person or electronic communication and promotes the station and sells available inventory. Resolves client's issues or complaints.
• Other duties and tasks as assigned by Local Sales Manager, General Sales Manager or VP/GM.

REQUIREMENTS/QUALIFICATIONS
• Sales experience highly preferred –
• Must possess excellent verbal and written communication skills to effectively communicate, negotiate, and influence internal and external contacts.
• Excellent business development skills, including but not limited to prospecting and cold-calling, lead qualification, handling objections, conceptual selling, client needs analysis, negotiation, closing and client relationship management.
• Willingness to learn, be coachable, and self-motivated are key requirements
Must be self-accountable and goal oriented.

WBOY-TV is an equal opportunity employer.

Jobcode: Reference SBJ-rz6j4n-3-138-174-174-42 in your application.