Senior Manager, Marketing Partnerships Creative - Dach

Job Description

It's an exciting time to join Netflix as we continue to bring new stories to millions of people worldwide by promoting our original, exclusive content. As we move beyond 220 million members and hundreds of partnerships worldwide, we are looking for talented individuals to drive better creative outcomes for our partnerships.
Our core business partners range from global brands such as Samsung, Vodafone or Google to local operators such as Deutsche Telekom or Sky. By working alongside these partners, we are unlocking marketing investment, reaching new audiences and building equity in our own global & local IP's. We believe we can amplify the impact of content when we work with brands to create new conversations based upon our stories. We target very few, very impactful partnerships with globally admired brands (like Coca-Cola or Ben and Jerry's).

We are therefore looking for a talented senior creative professional who enjoys building close relationships with business partners, iconic brands & their agencies and is comfortable owning the full life cycle of the campaigns from idea to execution to drive impactful creative outcomes for our partnerships.

The successful candidate will have deep experience building and implementing creative strategy. They will own the creative strategy and work collaboratively with agencies and partner's marketing teams ensuring business objectives are met, and the narrative throughout the work reflects strategic intent. They will have the ambition to permanently elevate the creative output of our partner's campaigns and motivate them to strive for inventive storytelling across their campaigns.

The Senior Manager, Marketing Partnerships Creative - DACH will be based in Berlin with the DACH Marketing Team and will report to the Director Marketing Partnerships. With the ongoing COVID-19 pandemic, we are not traveling extensively at this time; however, when better circumstances allow, frequent travel across Germany, Austria and Switzerland will be expected in this role.

Key Responsibilities
• Creative lead for both commercial and brand partners campaigns. Owns the responsibility for ensuring relevant Netflix brand positioning and representation of Netflix and studio content in partner campaigns; owning partner creative feedback and consumer-facing output.
• Translate the business objectives of Netflix and its Partners into brand campaigns to execute on our partners channels (e.g. ATL, BTL like editorials, socials, web and sales channels, Retail, PoS), leading the production end-to-end.
• Build relationships with new partners and their agencies, introduce the Netflix brand and offer creative guidance and expertise to elevate creative output and storytelling;
• Collaborate with cross-functional teams including: Marketing Operations, Creative Marketing, Content Services, Editorial, Publishing, PR, Content, Legal, etc.
• Build and own agencies and freelancers resources. Partner with local agencies to develop breakthrough, content-driven thinking ideas (stunts, guerrilla, content, digital innovation) that extends our title campaign efforts, in order to meet or even exceed our business goals (e.g. upsell, to drive acquisition etc.)
• Directing design and copy throughout Netflix-produced partner asset creation, curation, and delivery
• Guarding Netflix brand attribution/representation as well as usage of owned Netflix and studio content in partner creative

Qualifications/Experience
• At least 10 years of experience in brand and/or consumer marketing
- developing creative strategy for top entertainment, lifestyle, consumer brands across a diverse range of media.
• Passionate about Entertainment, Design, Pop culture, Technology, Arts, and Advertising. Is a creative and a storyteller at heart, with an incredible eye for great ideas and compelling campaign dynamics, with a finger on the pulse of culture.
• Has an impeccable record of cultivating relationships and a deep level of respect with brands and agencies and ability to collaborate with multiple stakeholders at once
• Demonstrated ability to leverage insights and analytics to set creative strategy.
• Passion for building great content marketing programs that are unique and scalable
• Independent and efficient work ethic with a high-degree of organization
• Ability to prioritize effectively across partner opportunities big and small
• Quick to test and learn without getting bogged down in process
• Demonstrable experience leading and driving partner marketing programs
• A natural and deep affection for movies and television
• Excellent communication and presentation skills
• Fluency in English and German is required

Personality Attributes
• Passionate and curious about design, technology and the role of entertainment in today's media landscape
• Strategically minded, forward-thinking, extremely organized, and highly effective in communicating with in a fast-paced environment
• Balance wisely the creative tension between partner, agency and us.
• stand for the Netflix Brands and IPs.
• Capable of being friendly but determinant in saying NO and being solution-oriented
• High level of intellectual curiosity and ability to demonstrate strong judgment in the face of ambiguity
• Appetite to learn, courage.
• Vulnerable and open-minded! embracing differences (I&D)
• Understand the big picture, use and build a strategic muscle.
• autonomous thinker with entrepreneurial spirit and customer centricity.
• expert in relationship management

Jobcode: Reference SBJ-gwmxek-3-129-69-151-42 in your application.