Director, Ad Impact

Job Description

Responsibilities
May be open to remote candidates. Commutable distance to NYC is preferred.

The Position
The Ad Sales Measurement & Impact team is seeking a Director to join our growing Ad Impact team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and partnerships. We provide insights to our clients about how their campaign performed across the purchase funnel. We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client's business challenges? Which NBCU content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?

The Director of Ad Impact will be responsible for overseeing a team dedicated to supporting measurement across assigned agencies. This individual will be accountable for a dedicated team, managing and resourcing campaign requests, ensuring all deliverables meet NBCU standards and partnering on strategic initiatives. They will play a leading role in partnering with Sales teams to help drive revenue through use of measurement. The right candidate will be passionate about media and marketing and drive a team mentality.

Day to Day Duties
• Manage, motivate and support dedicated manager (s) and analyst(s), including direct and indirect reports
• Partner with Sales teams to manage business demand and support in driving revenue
• Be the voice for Ad Impact, providing Sales, Marketing, Planning and others updates, successes and other relevant team information
• Collaborate with senior Research management on NBCU-wide initiatives to build new capabilities and opportunities for incremental revenue
• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
• Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
• Create advertiser presentations that communicate insights and recommendations in visually compelling formats
• Maintain normative database for NBCU specific benchmarking
• Collaborate across NBCU Insights & Measurement teams to deliver on organizational needs

Qualifications/Requirements
• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field
• Minimum of eight years, with three years managing people or a team, in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm
• Experience with either (or both) syndicated and custom brand impact and attribution partners. Examples include Nielsen systems, comScore, KMB, EDO, Phoenix TV and Digital Brand Effect, LiveRamp / Data Plus Math, NCS, ListenFirst, Nielsen Social and YouGov
• General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging
• Experience with conducting campaign effectiveness or attribution studies with walled gardens a plus (Facebook, Snapchat, TikTok)
• Knowledge of qualitative and quantitative research initiatives that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs
• Must be well versed in MS Office (formatting, creating charts/graphs, pivot tables and formulas), MS macro is a plus
• May be open to remote candidates. Commutable distance to NYC is preferred.
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Solutions orientated thinker with an eye out for automation and problem solving
• A deep interest in media, analytics and/or marketing
• Story driven problem solver able to interpret and visualize data with client needs in mind
• Highly organized and detail-oriented multitasker
• Strong communication skills, both oral and written
• Ability to work independently and as part of a team
• Naturally curious, resourceful and motivated

Jobcode: Reference SBJ-d8zqxx-52-14-224-197-42 in your application.