Manager, Digital Marketing

Job Description

Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio's iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount's film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures' passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.

The Manager, Digital Marketing will play a key role in the development and management of digital paid media campaigns to drive awareness and engagement of Paramount's domestic theatrical releases. This position will work with the broader Digital Marketing team to help develop, implement and track the overall digital campaign strategy.

Responsibilities to include:
• Manage paid media agency relationships, custom programs buildouts, timelines, and reporting
• Work closely with digital agencies and partners to develop paid media strategy across all digital verticals
• Partner with creative agencies to produce full display banner campaigns
• Oversee creative executions for one-off projects including websites, AR lenses, custom apps, digital installations, etc.
• Leads projects from briefing vendors through execution
• Helps manage trailer debuts and content launches
• Collaborate with social media team to impact organic and paid social engagement
• Contribute to brainstorming and cross department marketing planning
• Lead the development and execution of our influencer programs with micro to macro influencers & content creators
• Help ideate and host influencer screening events / activations
• Work with media, creative, publicity, promotions, and international team to ensure a comprehensive campaign
• Supports development of filmmaker presentations, digital strategy documents, campaign briefs and timelines for executive review
• Oversee display creative and deliverables
• Handle paid media rotation for digital/ social campaigns
• Help find first-to-market opportunities

Basic Qualifications:
• 5+ years' experience in digital marketing within media/entertainment or closely related field
• Experience successfully ideating and executing across multiple campaigns
• Experience with the major digital advertising platforms (YouTube, Facebook, Twitter, Instagram, Snapchat, Pinterest, and TikTok)
• Excellent verbal and written communication skills
• Knowledge and enthusiasm around the film industry
• Bachelor's Degree OR equivalent experience

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d9x9zk-3-139-97-157-42 in your application.