Manager, Brand Partnerships & Sponsorship Strategy

Job Description

Role Overview & Responsibilities

We are seeking a Manager, Brand Partnerships & Sponsorship Strategy (BPSS) for the MTV Entertainment Group including MTV, VH1, Comedy Central, Paramount Network, TV Land, CMT, Logo, POP and Smithsonian. This position is part of a centralized strategy group that liaisons between Sales, Integrated Marketing, Network Programming, Consumer Marketing and Platform Developments teams. We are looking for a strategic problem solver who understands media, marketing, and content distribution for today's audiences. This role will be located out of the New York office.

Strategy & Innovation
• Drive revenue by using marketplace trends and brand initiatives to develop new sponsorship opportunities including innovative products, strategic packages, and turn-key marketing franchises across all platforms.
• Optimize sales goals by advising Sales and Integrated Marketing on margins and budgets, while keeping Sales management strategic priorities' top of mind.
• Collaborate with Sales leadership go-to-market strategies for new opportunities, categories, brand opportunities, etc.
• Develop special projects related to industry insights, trends, and category reports to inform department solutions.

Communication
• Educate and evangelize national Sales force on all editorial opportunities, serving as the voice of MTV Entertainment Brands.
• Plan, coordinate, edit and write weekly Sales communications
• Guide Integrated Marketing in the creation of Sales materials
• Develop and maintain cross-brand digital hub that houses key Sales materials
• Streamline and position internal and client communication including marketplace talking points, updates on Network priorities, research data, etc.
• Maintain sponsorship pacing and tracking and important administrative resources such as opportunity and priority calendars.
• Track and generate campaign performance reports
• Assist with the development and maintenance of department materials and resources
• Ensure all sponsorships are accounted for and accurately completed by maintaining the Sponsorship Portal and applicable tracking documents

Basic Qualifications
• Bachelor's degree required
• Minimum 3 – 5 years shown marketing experience within media/entertainment industry and advertising agency
• Experience in account or project management
• Creative mentality and ability to work autonomously work in a fast-paced environment
• Self-starter with the ability to handle many projects and able to meet deadlines
• Excellent relational, organizational, written, and verbal communication skills

Additional Qualifications
• Understanding of how to apply sales and marketing principles to media and promotional sponsorships
• Competent knowledge of the media and advertising ecosystem
• Awareness of linear and digital platforms and other content distribution tactics

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current US employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Jobcode: Reference SBJ-d9bpx9-18-216-94-152-42 in your application.