Manager, Marketing Analytics

Job Description

THE JOB

The Marketing Analytics Manager is a key member of our Marketing Analytics vertical. The role will report to the Director – Marketing Analytics, and will collaborate cross-functionally with Marketers, Analytics, and Data Services.

The ideal candidate will be a results-driven, strategic thinker, who is comfortable sitting at the intersection of data + disruption.

Turning raw data into insights, this role will support strategic decision making within the marketing organization. An understanding of marketing technology, digital attribution, paid media, and audience segmentation will be critical to success.

WHAT THIS ROLE WILL DO
• Create dashboards, reports, and presentations, transforming marketing & campaign data into actionable insights.
• Perform deep-dives of marketing campaigns and sales cycles to inform on sale and closing strategies.
• Work with data engineers and analysts to curate and maintain our marketing data lake.
• Measure the effectiveness of marketing campaigns and tests across online and offline media.
• Partner with data engineers on third-party Artist and Audience data pipelines.
• Develop and implement strategies to automate repetitive tasks and reporting.
• Deliver insights to internal teams based on quantitative analysis in line with industry best practices.

WHAT THIS PERSON WILL BRING

Minimum Qualifications
• Bachelor's degree
• 5+ years of experience in a marketing analytics role
• Experience in the digital media space a must
• Experience with a CDP or marketing attribution
• Proficiency with Excel and PowerPoint
• Proficiency with BI reporting & Tableau (in addition to other similar programs and platforms)
• Experience with Google Analytics (in addition to other similar programs and platforms)
• Experience with SQL

Preferred Qualifications
• Experience partnering with technical and business teams to create requirements for new data pipelines
• Experience translating business requirements into models built by data scientists
• Experience in a highly visible strategic role
• You have a passion for working in a fast-paced agile environment

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

Jobcode: Reference SBJ-d585w3-18-226-150-175-42 in your application.