Sales Marketing Consultant

Job Description

Sales Marketing Consultant - KKCO

At Gray Television, Inc., we offer employees the opportunity to connect with something larger than ourselves. Each day, our employees work alongside great people on fast-paced exciting and innovative projects that inspire change in the world around us. At GrayTV, our employees know that growth opportunities are endless and possibilities are all around us.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
• Safe harbor 401(k) Plan with matching and profit sharing contributions
• Major Medical, dental, and vision plan options
• Employer contributions towards HSA plans
• Flex benefits, including healthcare and dependent care FSA plans
• Employer Paid Life
• Short and Long-term disability
• Voluntary plans, including hospital indemnity, critical illness, whole life and accident insurance
• 10 paid company holidays, plus PTO
• Wellness initiatives and other exciting work-life programs

About KKCO:

KKCO 11 News is the news leader in the Grand Junction market. The largest city between Salt Lake and Denver, our outdoor recreation and mild climate draw people from across the country here. Our area sees all four seasons and you can ski and golf on the same day during certain parts of the year. Home to the Grand Junction Rockies and a huge summer country music festival, Grand Junction is a perfect community where residents enjoy the best of the outdoors and all the area has to offer. Our station has a history in our communities as being not only the news leader, but a community partner. Our focus on digital allows us to reach far beyond our broadcast signal, to communities in southern Colorado and eastern Utah.

Job Summary/Description: Job Pay (Hourly/Salary): $36,000-$90,000 (annually based on sales performance)

How is this different from other Sales/Marketing positions?
• Best marketing campaign platforms available – you can be sure you are offering the best quality campaigns that will drive results for your clients
• Best marketing campaign management available – all campaign managers are Google and Facebook certified, so you can be sure your client's campaigns are in great hands.
• Industry expert teams available to assist with clients in the following categories – Automotive, Health, and Travel/Tourism – you can be sure you are providing the best tools, resources, and expert advice for your clients
• Digital marketing expert teams available to help you and your clients navigate the digital marketing world
• Dedicated training team to help you improve your skills and grow your business
• 1 year base salary + commission to help you build your business
• Bonus incentives for meeting goals – even bigger bonuses for exceeding goals!
• We are a team – we mean this! We support each other and help each other to reach our team goals, then we celebrate as a team when we hit our goals!
• Positive culture – we mean this too! Negativity & drama do not have a place in our work environment. We lift each other up, celebrate wins, and help each other get over losses.

The tasks of a KKCO-KJCT Marketing Consultant include -
• Prospect for local & regional businesses to contact
• Make 25+ phone calls per day to schedule meetings with business decision-makers
• Conduct in-person drop-ins to connect with business decision-makers and schedule meetings with them for a more in-depth conversation
• Meet with business decision-makers to learn about their business goals, marketing message, target audience, current marketing & public relations strategy, current marketing investments, and more – with the end goal of having enough information to build a strong marketing campaign recommendation for that business.
• Conduct research using a variety of tools to determine the best marketing platforms & strategies for client campaign proposals
• Build research-based marketing campaign proposals that will reach business goals and generate a strong return on investment for our clients
• Meet with business decision-makers to present your marketing campaign proposal – with the end goal of gaining their business
• Practice presentation skills, positioning statements, and elevator pitches to ensure you are prepared for conversations and meetings with potential clients
• Take notes from conversations with business decision-makers and make plans to follow-up
• Attend networking events to meet new prospects and connect with business decision-makers
• Strategize with our advertising production team to determine the best marketing message that will deliver results for our clients
• Manage current client campaigns: monitor ad placements on TV, monitor digital campaign results, update different aspects of the campaign to improve performance
• Meet with current clients to go over results and determine how we can improve campaign performance or make adjustments to better meet client goals
• Follow-up with clients regarding their billing statements and give direction for payment via credit card or check
• Monitor marketing strategy trends and opportunities, and share those opportunities with clients and prospects
• Take advantage of training and education opportunities to improve skills and grow knowledge of the industry
• Be a trusted resource for marketing information and recommendations
Our most successful Marketing Consultants possess the following skills, experience, & interests–
• Customer service experience
• Interest in networking and meeting new people
• Sales and/or sales support experience
• Marketing and/or marketing support experience
• Understanding of marketing & advertising platforms from a consumer standpoint (How do you learn about new businesses and make purchase decisions?)
• Interest in working on a businesses entire marketing strategy from creative messaging to placement on multiple platforms
• Strong written and verbal communication skills
• Strong presentation and public speaking skills
• Motivated by achieving goals and exceeding expectations
• Excited about meeting with high-profile business decision-makers
• Not afraid to make phone calls and drop-in on business locations to make contact

What does Gray Television offer?
• Great training resources including a dedicated training team for all sales teams in Gray
• Great benefits package
• Innovative leaders that stay ahead of industry trends – we adapt as needed to make sure we are providing the best opportunities for our client's and employees

As with any position, there are expectations. We strive to outline the expectations clearly, and we review them regularly to ensure they are accurate and attainable for the position.

KKCO-KJCT Marketing Consultants are expected to . . .
• Consistently perform business developing activities including prospecting, phone calls, drop-ins, networking, and other communication with business decision-makers
• Consistently have 50 new business prospects that you are actively reaching out to
• Regularly take advantage of training and education opportunities to improve your skills and knowledge of the industry
• Demonstrate initiative, problem-solving skills, organization skills, and professionalism
• Be a positive team player – support coworkers and work toward team goals
• Understand and operate on policies as outline in the Gray Employee Handbook
• Achieve revenue goals regul

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Jobcode: Reference SBJ-d290e2-3-144-97-189-42 in your application.