Campaign Creative Coordinator

Job Description

HBO Max is the future of entertainment and storytelling.

HBO Max™ is WarnerMedia's direct-to-consumer streaming platform, offering best in class quality entertainment. HBO Max features the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and more. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. HBO Max began its global rollout launching in markets across Latin America and the Caribbean this summer, followed by its first European launches in the Nordics and Spain. It has been announced that HBO Max will continue its European expansion for a global reach of 67 countries in 2022.

The Job

WarnerMedia seeks a Digital Creative Marketing Sr. Coordinator for the Subscriber Acquisition Growth Marketing - HBO Max department. This role will be responsible for executing on the HBO Max D2C Subscriber Acquisition creative strategy across all performance marketing channels.

The ideal candidate will be passionate about television, movies, entertainment, and digital marketing. They will have a good understanding of performance marketing and creative processes. The candidate will be part of a team that believes in working fast, being accountable, collaborative and learning from mistakes.

The candidate will be responsible of the creative production across paid acquisition channels, for multiple European territories. The role is highly cross functional and will require collaboration with other Growth Marketing teams as Creative Services, Brand Marketing, Data Science, Product, Tech and Content Experience.

You will be working closely with your manager within the Subs Acquisition Creative Strategy EMEA team, supporting them with various projects and initiatives across Europe.

The Daily
• Drive customer acquisition through the creation and optimization of digital creative assets for paid channels, ensuring that business goals are met.
• Ensure relevancy in communication: the right message, format and creative for the relevant audience.
• Brainstorm new and creative growth strategies for D2C activities.
• Analyze data and provide insights for optimization of digital marketing activities.
• Ensure the best audience strategy is always in place and create ad-hoc materials for different audiences.
• Work closely with other marketing departments such as Creative Services/Brand/CRO/Social Media/CRM/PR to maximize growth through various projects including coordination on 360º marketing campaigns
• Manage and evaluate performance of all digital marketing campaigns (creatives, sizes, formats) assess against business goals and constantly optimize performance by working closely with our digital marketing agencies.
• Include digital creative trends and best practices in the on-going campaign's plans.

The Must Haves
• Strong understanding of the digital marketing ecosystem is a must. International experience in digital marketing, working with channels such as Social, Display, YouTube, Search, Native and Discovery.
• Ability to both think strategically and execute tactically.
• Proficient in English. Additional European languages will be highly considered.
• Strong analytical skills and the ability to make data-driven decisions.
• Ability to work with content and creative teams to conceptualize and test creative. Draft hypotheses and design test structures to draw actionable opportunities for scale or efficiency.
• Experience in managing the relationship with digital media buying agencies and external vendors.
• Experience in working with an international and diverse team.
• Strong project management experience, with ability to work and drive projects across departments.
• Excellence at prioritizing tasks and projects, by managing workload and requests efficiently.
• Agency experience highly preferred
• Experience working in a subscription business is preferred.
• Project management skills are preferred

Jobcode: Reference SBJ-gwen8j-18-216-186-164-42 in your application.