Manager, Programmatic

Job Description

Manager, Programmatic

Job Description

The ideal candidate will be passionate about television, movies, entertainment, and technology. He/She will have a deep understanding of the video streaming industry and be a champion for the consumer.

The candidate must be a ''doer'' who can execute as well as balance longer-term strategic thinking. The candidate will be part of a team that believes in working fast, being accountable, and learning from mistakes. This is a small, lean team, and as such, candidate will need to be able to get in the trenches to drive work forward and have a high output. This role will be responsible for growing and optimizing digital marketing and customer acquisition programs to drive new subscriber growth across WarnerMedia's HBO Max Streaming Platform.

Specific Responsibilities Include:
• Strong understanding of Programmatic Digital Media is a must. Candidate must have knowledgeable experience with programmatic media strategy, overseeing implementation and day-to-day optimizations.
• Execute and own campaigns running across various DSPs (inclusive of native advertising) and maximizing KPIs across targeting, inventory and audiences.
• Manage programmatic performance campaigns end-to-end, inclusive of planning, pacing, and reallocating budget to ensure campaign success for reporting.
• Support senior team members in defining audience strategies and tactics to improve scale or performance.
• Knowledge in building audience strategies using owned data and finding new opportunities to expand reach.
• Align with channel leads to develop a unified media strategy across paid social, direct partnerships, and paid search.
• Identify campaign opportunities by working with insights and research teams to develop and report out on A/B tests and experiments.
• Collaborate with the lifecycle team to identify and execute Paid opportunities that will improve engagement and retention.
• Plan and execute creative testing to improve campaign performance.
• Generate reporting for campaign presentations to provide insights to internal stakeholders.
• Keep internal teams educated on the evolution of programmatic technology, what's leading in the marketplace and what tech can be leveraged.

Requirements & Qualifications:
• Bachelor's degree and/or relevant experience
• 3-4 years experience developing and managing programmatic campaigns focused in acquisition marketing ideally for a direct to consumer product
• Entertainment industry experience, working in agency environment preferred
• Strong understanding of Programmatic Technology - DSPs, DMPs, Trading Desks, Ad Servers and Ad Verification tools (DCM, DV360, TradeDesk, Media Math, iAS, DV, LiveRamp, Krux)
• Deep knowledge of & mastery of programmatic and digital media planning and buying
• Experience with A/B testing and conversion lift experimentation
• Understanding of acquisition strategy and direct response campaigns
• Understanding of customer segmentation and how to address different needs of each consumer base
• Ability to analyze and interpret data to inform actionable insights to recommend & inform marketing & growth campaigns.
• Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills
• Presentation skills are a must
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management
• Ability to both think strategically and execute tactically

Jobcode: Reference SBJ-d5e7nz-18-222-22-244-42 in your application.