Manager, Lifecycle & CRM Analytics

Job Description

The Job

The Manager, Lifecycle & CRM Analytics, HBO Max will be responsible for developing a holistic view of the user lifecycle performance and key CRM performance drivers, developing predictive modellings to optimize business metrics, helps translate complex data into actionable insights through storytelling dashboards and visualizations that drive quantifiable growth in customer acquisition, engagement and retention.

The Daily
• Owns the CRM marketing analytics and help increase our consumer's LTV
• Supports Lifecycle planners and marketers in the analysis and optimization of email, push notifications, in app messages and other CRM channel campaigns
• Digs into the details with engagement, retention, and marketing teams and synthesize findings for executive presentations.
• Drives insights across a broad spectrum of topics
• Consolidates reports and analyses for MBR and QBR to be presented to leadership
• Introduces and gains alignment of analytical/ predictive models and metrics to assess the performance of marketing programs including response, incremental impact, engagement forecasting, and deep-dive analysis to understand short/long term customer behavior impacts
• Partner with Data Science and Business Leaders to develop new testing practices for improved accuracy, speed and utility (Universal Control Groups, Synthetic Controls, etc); apply advanced new tools and methods in test measurement developed by Data Science (Bayesian testing, Geo-experiment DMA selection, etc)
• Perform deep dive analysis, build compelling presentations and propose data-driven decisions to shape marketing strategies
• Foster a shared purpose and collaborative learning environment among team members that enhances the capabilities of the team

The Essentials
• Bachelor's degree or greater in quantitative field of study (Computer Science, Engineering, Mathematics, Statistics, Finance, etc.)
• 5+ years of work experience in analytics
• Strong experience with SQL; R or Python experience preferred
• Experience working with cloud-computing platforms such as Snowflake, Redshift, Teradata, etc.
• Ability to work with disparate data sets, sources, formats, etc.
• Track record of partnering with and influencing business teams to better results
• Must handle multiple tasks with changing priorities from various stakeholders
• Must be able to work independently and communicate effectively

Jobcode: Reference SBJ-r1e2xm-3-145-191-22-42 in your application.