Head Of Marketing and PR

Job Description

Company: Festival Republic

Department: Marketing

Location: London and onsite at festivals

Reports to: Managing Director - Festivals

Working hours: Full-time, including some evenings and weekends

Contract type: Fixed term maternity cover contract expected to run to June 2023

Role Description

This role requires overseeing the Marketing, PR, Advertising, Digital, Social and associated teams and reporting to stake holders. Vital to the role is a strong knowledge in media planning and managing budgets, leading artwork direction and re-branding, co-ordinating advertising plans and digital schedules plus liaising with the event promoters and bookers to keep the direction of the festival true to the original vision whilst utilising skills to sell the event to capacity. They will be required to work on site at all of the festivals and events which usually span weekends.

Who you are

Competencies / Skills / Knowledge / Experience
• Knowledge and enthusiasm for UK festival markets and events
• Significant marketing experience
• Strong understanding of marketing and relevant markets, particularly in digital and also in live music events and festivals
• Understanding of online tracking and reporting tools
• Must have line managed at least 4 people at once
• Must have dealt with 6 figure budgets and reported on them
• Must have worked with ad agencies and understand how budgets are split and tracked for ROI/CPC/CPM and value of spend towards sales.
• Must have done work/research on customer audience profiling in some capacity
• Strong organisational skills and the ability to manage a number of projects at one time
• Excellent communication and inter-personal skills
• Ability to use Microsoft Office software packages

Behaviours

The following attributes determine how the role will be carried out and are required to be a success
• Must have been to festivals
• An ideas person with a creative flair
• Ability to stay calm under pressure and respond to changing priorities

What the role includes
• Understand the festival market for each event through market analysis, customer profiling and competitor awareness
• Devise and implement marketing strategies with objectives that include increasing brand awareness, expanding customer base and maintaining loyalty
• Overseeing a team of 25 and line managing 8 members of staff
• Oversee Advertising, PR and Digital teams – applying the marketing campaigns across all strands of the team
• Working with the ad agencies, create schedules for advertising campaigns, using a media mix of print and digital advertising, radio campaigns, mail outs, e-shots, flyer and poster distribution, video content, website activity and social networking
• Manage budgets for each of the events and report to Finance department regularly
• Manage co-promotional marketing deals with festival partners, liaising with our ticketing agencies, sponsors, artist channels and other external partners
• Establishing reciprocal marketing opportunities with mutually beneficial organisations and events
• Direct and oversee creative for artwork, including branding and brand development throughout the campaign
• Create innovative marketing materials and online formats to engage with press, past purchasers and generate new customer bases
• Implement Marketing team's reporting methods to feed back to the Managing Director and promoters/bookers
• Maintain good marketing practice and team processes in order to maximise sales
• Monitor advertising practises within the industry and adapt to changes
• Corporate branding; awareness and development is required throughout the season
• Manage administration for direct reports and oversee other managers within team (holidays, payroll amendments, sickness, recruitment etc)

The Company

Festival Republic is part of Live Nation Entertainment which is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

APPLICATION DEADLINE: 23rd January 2022. We revise the right to close applications at any time.

Jobcode: Reference SBJ-rje1m2-3-145-12-242-42 in your application.