Sports - Property Sales - Partnership Strategy Professional

Job Description

THE AGENCY

Positioned at the nexus of talent, content, technology, sports and live events, CAA represents the personalities and brands who shape popular culture. The trailblazer in the industry, CAA has created an ever-widening scope of services and businesses. We were the first talent agency to build a sports practice, create an investment bank, launch a venture fund, found tech start-ups, establish a philanthropic arm, create an office in China and form a brand marketing services division. CAA is headquartered in Los Angeles and has offices around the world including New York, Nashville, Miami, London, Munich, Geneva, Stockholm, Beijing and Singapore.
OVERVIEW

CAA Sports is looking for a talented marketer to join Brand Solutions, the agency's in-house, partnership strategy and sales enablement team. In your new role, you'll collaborate with CAA's Sports Property sellers and our rightsholders clients (e.g. LA Clippers, Formula 1, Madison Square Garden, Riot Games) to build go-to-market offerings that excite brand marketers and maximize sponsorship revenue. From naming rights deals to first-of-its-kind collaborations, you will help us create solutions that achieve an advertiser's objectives. You will also help us develop deeper category knowledge, fan intelligence and property expertise so we can more quickly scale the team's capabilities.

Job Description

Based in New York and reporting to the Director, Brand Solutions, you will join a growing team and focus on the following areas:

RESPONSIBILITIES:

Category Expertise:
• Develop intelligence around top spending industries (e.g. Technology, FinSrvcs, Auto, CPG).
• Conduct custom research on targeted brands, their industries and the audiences they value.
• Study emerging industry trends and activation best practices to inform custom solutions
• Package learnings into educational materials that can be shared with CAA's sellers and clients.

Go-to-Market Preparation:
• Build and maintain deep relationships with our sports property clients to surface their most exciting, sponsorable assets, audience insights, history and heritage as well as their success stories. You will transform these learnings into high impact sales enablement tools to position (and differentiate) the rightsholder's opportunity in the marketplace.

Brand Strategy:
• Internalize a brand's brief and recommend, actionable custom solutions
• Collaborate with design partners to bring your ideas to life in pitch materials

Sales Prospecting:
• Mine industry trades, business publications, analyst reports to surface emerging trends and brand targets

People Management:
• Mentor and manage intern talent assigned to the Sports Property Sales team including recruitment, skill building and coaching

Capability Building
• Surface the agency's best, case studies addressing common brand objectives and create a searchable library.
• Oversee and manage the agency's business intelligence and trade subscriptions. Identify any new resources that could add value to the team.

QUALIFICATIONS/REQUIREMENTS
• 3 - 5 years' experience in a consultative, sports marketing role
• Demonstrated experience building new marketing platforms and sales enablement tools
• Ability to leverage research and insights to rationalize partnership recommendations
• Possess exceptional communication skills
• Naturally curious and resourceful person
• Plan and carry out responsibilities with minimal direction
• Strong attention to detail and highly organized
• Ability to work under pressure, meet deadlines and juggle multiple tasks simultaneously
• Track record of successfully working within a team
• Passion for sports, entertainment and contemporary culture a plus

The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

CAA maintains a fully-vaccinated environment, for the safety and health of employees and guests, to the extent allowed by local law. Where permitted, all CAA employees will be required to be fully vaccinated against COVID-19 (including any waiting periods) and provide approved documentation when: 1) working in or visiting any CAA office; 2) attending any CAA company events, whether in the office or not; or 3) meeting with clients at any location. CAA also expects that all employees will take responsibility for maintaining optimal vaccine levels; for instance, this may include receiving boosters for which they are eligible. If you are unable to get a vaccine due to a medical condition, disability, or a religious belief, CAA will consider your accommodation request. The Company's policies in this regard may be updated from time to time, as pandemic/endemic conditions and local laws evolve.

Jobcode: Reference SBJ-g6x3jq-52-14-121-242-42 in your application.