Lead Social Media Strategist

Job Description

About BuzzFeed, Inc.

BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. We'll continue to recruit the best founders and creators to join us in this mission, with more additions like Complex Networks and HuffPost to come.

The Role

BuzzFeed is looking for a Lead Social Media Strategist to work on strategy for the Video Social Team, across all social platforms. You'll work on a variety of BuzzFeed brands, and help the video social team achieve their overall goals.

You Will
• Oversee Facebook, Twitter, Instagram, Tik Tok and Snapchat video publishing for @BuzzFeed, as well as launching the brand onto emerging platforms.
• Developing strategies to increase video views and platform revenue across the board, identifying areas of opportunity, and deliver against key performance benchmarks.
• Work closely with BuzzFeed's video producers on their content and publishing strategy
• Manage a team of 3+ direct reports who are also focused on social video.
• Communicate and brainstorm with both video producers, Creator talent, and the larger social team.
• Ideate and lead creative strategy branded opportunities or sponsored video
• Analyze, craft and help optimize reports on social performance and trends, messaging key results to social team, as well as non-social stakeholders
• Engage with BuzzFeed community across platforms
• Help maintain the cheery and collaborative BuzzFeed culture with a positive attitude and obsession with the things people are sharing, liking, recommending and talking about on the internet

You Have
• 5-7 years experience running social accounts for a major publisher or brand
• 4+ years of people management experience
• Ability to identify trends in social video, and a passion for video on social platforms
• A self-motivated personality comfortable carving out new responsibilities
• A strong understanding of Facebook, Instagram, Twitter, TikTok, and Snapchat. Plus why content on those platforms became popular or goes viral
• A positive, curious, playful disposition
• A genuine love for and excitement about the internet

You can expect:
• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
• An attractive and equitable compensation package, including salary and stock options.
• A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.

We want all employees to feel safe and comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health and safety, BuzzFeed requires COVID-19 vaccines for current US employees, including all newly hired employees. Requests for accommodation per applicable law for health and/or religious reasons will be considered. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Note: BuzzFeed, Inc. offers remote/flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, IN, KY, MA, MD, MI, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.

Jobcode: Reference SBJ-g6xp6q-18-117-142-128-42 in your application.