Creator Growth Strategist

Job Description

Creator Growth Strategist (project based)

About BuzzFeed, Inc.

BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. We'll continue to recruit the best founders and creators to join us in this mission, with more additions like Complex Networks and HuffPost to come.

HuffPost is a subsidiary of BuzzFeed, Inc.

As part of our esteemed news organization, HuffPost is a leading source of award-winning news and commentary for the most diverse and connected generation ever- with reporting spanning across politics, lifestyle, entertainment and more. HuffPost believes in putting people before power and telling the stories that too often go unheard, from the voices that matter.

Complex Networks is a subsidiary of BuzzFeed, Inc.

Complex Networks is a global youth entertainment network spanning major pop culture categories including streetwear and style, food, music, sneakers and sports. Complex Networks is diversified around three pillars: advertising, e-commerce, and content where it creates and distributes original programming for Gen Z and Millennial audiences through premium distributors such as Netflix, Hulu, Turner, Corus, Facebook, Snap, YouTube, Roku and more. Additionally, Complex Networks generates revenue through a number of core business lines, including branded content and advertising, licensing, events, e-commerce, and agency consulting services.

The Role

BuzzFeed is seeking a Creator Growth Strategist to support the Creator/Talent Partnerships Team
- one of BuzzFeed's strategic growth areas that includes its Creators' Program, operating as Catalyst, and larger on-camera talent focused initiatives. The Creators Program is one of BuzzFeed's key revenue and content drivers, covering the way BuzzFeed works with talent & personalities - Instagram influencers, TikTokers, YouTubers, Twitch streamers - and anyone else with a passion for viral storytelling. This role works cross-functionally between our partners at Meta, the Editorial teams for HuffPost & BuzzFeed News, and the Social Publishing team. This role will collaborate with Casting to identify, attract and retain top-tier talent for BuzzFeed, Inc. In supporting these programs, you will have the opportunity to work with established and emerging Creators, contribute to a revenue-driving partnership with Meta, and collaborate with some of the largest digital media brands in the world.

This role reports into the Deputy Director of Creators, primarily supporting a Talent Residency focused on optimizing short-form content and fostering social growth for content Creators across platforms such as Facebook, Instagram, TikTok and Youtube. In this role, your main focus will be to shape and develop cutting-edge social strategy for 10 Creators brought in to participate in a year long Talent Residency. You will partner directly with talent for content coaching, collaborate with platform partners for new feature launches and best practices, and offer a social-driven perspective to new Creator-led business initiatives for BuzzFeed, Tasty, Huffpost, BuzzFeed News & Complex Networks.

The ideal candidate is passionate about working with talent and addicted to social media. They are interested in the creator economy, influencer branded content and are extremely content savvy. We are looking for someone who is extremely organized and a great communicator. They must be a consistent and reliable resource for Talent, with a knack for relationship building and a passion for driving Creator success. Additionally, this individual is also in the know of all-things-culture, is up to date on current trends, and can speak to creators' content strategies.

We're looking for someone who is able to navigate a fast-paced and dynamic work environment with efficiency and maturity. A collaborator who is naturally organized and detail-oriented, enthusiastic about social media and all-things-BuzzFeed.

You Will
• Partner with the Creator/Talent Partnerships team to consistently develop best practices and adapt Creator strategies accordingly across BuzzFeed, Inc. channels and individual accounts to leverage short-form video as a mechanism for discovery and social growth
• Serve as a point of contact to our partners at Meta; providing insights, best practices, case studies, feedback and reporting on the Talent Residency
• Manage Facebook Reels output of 10 Creators and develop growth strategies around the highest performing content across platforms
• Inspire strategic content ideation that acknowledges scale, audience, brand alignment, and the long-term goals of the individual Creator
• Support the building and curriculum for 6 Meta x BuzzFeed training session aimed to inspire Creators to make content for Facebook Reels
• Develop knowledge of our Creators branded business and provide social support and content ideation around top selling verticals
• Lead cross-promotion strategy for all Creators leveraging the BuzzFeed Inc. network and existing social pages
• Provide one-on-one social coaching and weekly content brainstorming within the Creators Program on a regular basis to foster a strong sense of BuzzFeed social support - including developing, tracking and managing growth goals for all Creators or Creator-led pages
• Help with Creator/talent pipeline development for emerging Creators through constant social media scanning, outreach and testing
• Manage Creator communications via slack channels for promotion opportunities/requests, relevant updates and impactful social trends

You Have
• 1-2 years' experience working in the digital space with talent/Creators or digital content creation across advertising and marketing
• Extensive experience creating and publishing to TikTok and Instagram
• Knowledge and expertise navigating Facebook's Creator Studio and experience publishing to the platform
• A self-starter, who is creative and can execute on their vision independently
• Great partnership and relationship-building skills
• An eye for emerging talent and upcoming social trends
• Understanding of the digital landscape and a proven interest in keeping up to date with developments in social media platforms, trends & emerging talent
• A nuanced understanding of the importance of diversity, inclusion and belonging in the overall Creator and content space - strong DI&B principles should underscore your general decision-making and creative processes

You can expect:
• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more

We want all employees to feel safe and comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health and safety, BuzzFeed requires COVID-19 vaccines for current US employees, including all newly hired employees. Reque

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Jobcode: Reference SBJ-d8019q-3-129-23-30-42 in your application.