Senior Manager, Social

Job Description

BET Networks, a subsidiary of Paramount Global, is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
Overview & Responsibilities:

The BET+ social team is responsible for developing and producing compelling narratives-as told through stunning creative; across video, editorial, and social platforms-that promote the BET+ brand and its programming. Across the spectrum of consumer media, our team develops, innovates and optimizes the best of BET+ content and fandom to drive fan acquisition, engagement, and retention using audience insights, consumer behavior, data analytics, and platform evolution to recognize opportunities for innovation and connection in this always-on world.

The Social Media Manager will support the Social Media Marketing Director in the execution of their social strategies and marketing of BET+ and it's Original programming.

Responsibilities include but are not limited to:
• Work with creative teams to develop concepts and produce assets for social channels and content initiatives.
• Conceptualize and develop multiple creative executions daily across social platforms.
• Communicate regularly with internal partners and teams such as Brand Creative, Talent Relations, PR and marketing to develop and apply findings over time to build a 360 social first campaign.
• Establish an ownable social strategy and editorial approach that delivers beats of always-relevant social content aligned with our BET+ originals show marketing objectives
• Manage agency partners to ensure execution of campaigns and activations.

Basic Qualifications:
• 5+ years experience leading social media channels and working on creative and innovative social media campaigns.

Additional Qualifications:
• TV/Film experience is a plus!
• Deep understanding of how brands should use social to show up authentically.
• Experienced in developing social marketing strategies that are native to each channel and that can deliver tangible results
• Well versed at managing relationships with external and internal agencies/design teams to brief and manage original content.
• Ability to collect, analyze, and use social data to inform decision making.
• At the forefront of social trends and culture, knowing how to credibly and sensitively apply them while maintaining brand safety and values.
• Experience running influencers campaigns and how they can be used to extend social campaigns.
• Knowledge of how paid and organic content and strategies work together.
• Flexible, with the ability to excel in a fast-paced environment.
• Attention to detail, excellent organization skills, and ability to manage many projects and responsibilities.

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-g34v6x-3-149-213-209-42 in your application.