Analyst, Programming Research

Job Description

BET Networks, a subsidiary of Paramount Global, is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

The Research Analyst will be responsible for the linear, digital, and social analysis and audience measurement of Paramount's BET Networks.

Responsibilities:
• Support research needs of the Programming, Marketing, Scheduling and National Ad Sales team with ad hoc requests and special projects
• Create thoughtful and innovative audience analyses in order to strategically position and distinguish our networks in the marketplace
• Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
• Help Programming and Scheduling analyze and interpret data in order to optimize network schedule
• Draw insights from secondary sources to establish value of BET Networks to key stakeholders
• Regularly track competitive viewing landscape and compile reporting for senior stakeholders
• Maintain key databases for timely processing of standard viewing data
• Keep on top of Industry trends and key consumer insights

Basic Qualifications:
• College degree
• Knowledge of media metrics/math and measurement methodologies
• Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) or digital measurement systems (Omniture, comScore, @Plan, etc.)
• Strong Microsoft Office skills (Excel, PowerPoint, Word)
• Strong oral and written communication skills
• Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask

Additional Qualifications:
• Knowledge of syndicated data systems (MRI, JD Power, Forrester)
• Experience with SQL, Tableau, R or Python preferred
• Experience in national cable or broadcast network a plus

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gpp9j4-3-145-186-6-42 in your application.