Sr. Manager / Director, Growth - Sports Betting

Job Description

Overview

The BetQL team at Audacy is looking for an experienced, data-driven Sr. Manager/Director, Growth to lead the strategy and direct a team responsible for new user growth and adoption of its sports betting content, mobile app, affiliates, and subscription offering. The ideal candidate will have experience leading and executing full-funnel growth strategies for a mobile app, subscription or streaming service, or sportsbook. They should be comfortable using acquisition and LTV data and models to provide insights and recommendations to drive and evolve the paid media, segmentation, testing and offer strategy. Digital paid media management experience and GRIT a must.

Responsibilities

What You'll Do:
• Develop growth strategy and manage marketing team to drive customer acquisition and Affiliate conversions, across both paid and owned channels
• Collaborate across finance and marketing groups to strategically deploy paid media budgets, track performance, and scale/optimize spending
• Drive adoption of BetQL's subscription offering, affiliates, and sports betting content
• Identify and develop new growth channels and monthly test initiatives, while analyzing and scaling the best opportunities
• Partner with Manager, CRM to effectively drive subscription purchases, affiliate conversions, and website traffic
• Utilize owned channels (email, SMS, in-apps) to increase customer retention and reduce churn
• Collaborate with Audacy stakeholders to cross-promote BetQL throughout Audacy owned properties (digital, social, radio, web)
• Oversee creative process, managing designers to execute creative needs and maintain brand consistency across paid and owned campaigns
• Manage attribution partner (Branch) and report on performance for both paid and owned channels
• Partner with Product leads on offer strategy
• Analyze and report on KPI's including CAC, CPI, LTV, ROI, key performance metrics paid social platforms and identify areas of opportunity to improve KPIs

Qualifications

More About You:

Required & Preferred:
• 6-8 years experience managing performance media and acquisition strategy and campaigns in support of a streaming product, mobile app, sportsbook or direct-to-consumer product
• You can effectively communicate the ''why'' behind a story using data and findings
• You're both technically savvy and creatively inclined - you're comfortable analyzing data to inform audience targeting and creative performance
• Experience scaling multi-media paid media campaigns (including paid search, Facebook Ads, Google Ads, Twitter Ads, Apple Ads, etc)
• You have GRIT and roll up sleeves to execute ideas and problem solve
• Experience with mobile and web tracking and attribution, and building a strong attribution strategy from the ground up: Branch or other MMP experience strongly preferred
• Experience with A/B testing and optimization
• Experience with overseeing the creative process, including copywriting and creative assets
• Sports or sports betting industry experience a plus

Vaccination Requirements

Pursuant to NYC's Vaccination Workplace Requirement, employers may not allow any unvaccinated workers to work at their workplace. Therefore, we require all incoming employees who will be working in our New York City offices to be fully vaccinated against the coronavirus. If hired, you will be required to provide proof of vaccination, which will be kept confidential. If you are not vaccinated, or partially vaccinated currently, but willing to become fully vaccinated, we invite you to still apply.

Audacy is committed to providing a safe and inclusive work environment for all and we recognize that some individuals may have a sincerely held religious belief as it pertains to the practice of immunization or a medical disability which may prevent them from becoming vaccinated. Individuals who cannot be fully vaccinated due to a sincere religious belief or medical disability may request an accommodation. We request that you refrain from discussing religious beliefs or medical conditions during the interview process. If you believe you need an accommodation, you will have an opportunity to submit your request during the interview process. All requests for accommodation will remain confidential and reviewed by selected individuals within the HR department. We cannot guarantee that all requests for accommodation will be granted. Please refer to our EEO policy and statement below.

Responsibilities:

What You'll Do:
- Develop growth strategy and manage marketing team to drive customer acquisition and Affiliate conversions, across both paid and owned channels
- Collaborate across finance and marketing groups to strategically deploy paid media budgets, track performance, and scale/optimize spending
- Drive adoption of BetQL's subscription offering, affiliates, and sports betting content
- Identify and develop new growth channels and monthly test initiatives, while analyzing and scaling the best opportunities
- Partner with Manager, CRM to effectively drive subscription purchases, affiliate conversions, and website traffic
- Utilize owned channels (email, SMS, in-apps) to increase customer retention and reduce churn
- Collaborate with Audacy stakeholders to cross-promote BetQL throughout Audacy owned properties (digital, social, radio, web)
- Oversee creative process, managing designers to execute creative needs and maintain brand consistency across paid and owned campaigns
- Manage attribution partner (Branch) and report on performance for both paid and owned channels
- Partner with Product leads on offer strategy
- Analyze and report on KPI's including CAC, CPI, LTV, ROI, key performance metrics paid social platforms and identify areas of opportunity to improve KPIs

Jobcode: Reference SBJ-rn9o21-18-117-107-90-42 in your application.