Global Paid Search Marketing Manager

Job Description

Job summary

We are looking for an experienced Paid Search (SEM) Marketing Manager to join our Amazon Music Paid Search team and help driving WW customer acquisition. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business - including manual campaign execution, testing, and developing scalable processes. This marketing leader will be passionate about measuring ROI, as well as a thinking big to develop capabilities to optimize SEM. This person will build highly impactful acquisition campaigns and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.

Key job responsibilities
• Manage Paid Search campaign execution for Amazon Music across multiple worldwide markets.
• Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
• Launch new campaigns to support new product features (e.g. Podcast, Amazon Originals, Live Streams …etc)
• Develop the strategy for channel growth in emerging markets.
• Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance.
• Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime and Amazon Music Free.
• Partner with strategic cross-functional teams to support GTM plans for upcoming product launches

BASIC QUALIFICATIONS
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data

PREFERRED QUALIFICATIONS

This role can be located at one of our Amazon offices in San Francisco, Seattle, New York City, Atlanta or Culver City.
• 6+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns with an international scope for a direct-to-consumer subscription service or in the media & entertainment industry.
• 2+ years creating ROI-based investment frameworks and managing multi-million dollar (>$10MM annual) paid media budgets.
• Demonstrated understanding and experience with Paid Search (SEM) mechanics and most common search engine advertising platforms (Google, Bing, Yahoo).
• 3+ years' experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Marin Software, QuanticMind, Search Ads 360 (DoubleClick Search)
• 3+ years' experience building, executing and scaling marketing programs from concept to completion.
• 2 + years' experience with modern BI tools like Tableau, Google Analytics, Adobe Analytics or Amazon Quick Sight
• Demonstrated high level leadership and communication (written and verbal) skills to drive recommendations. Ability to articulate tradeoffs, explain complex issues and communicate plans to senior executives
• Time-management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously, making the necessary trade-offs among customer experience, scope, and time to market.
• Exceptional analytical and quantitative skills; with a natural curiosity to measure, test, learn and iterate. Ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Amazon is committed to a diverse and inclusive workplace.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction record.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Jobcode: Reference SBJ-d2y2bm-3-143-244-83-42 in your application.