Marketing Manager, Community

Job Description

Your Mission

The Marketing Manager, Community leads the Community marketing and outreach efforts for Call of Duty: Mobile. You will be responsible for developing and implementing strategies for each platform on social channels; in support of season launches, new feature releases, partnerships, and all live ops events. You are responsible for managing relationships with players through the brand and keeping players informed. You're a digital storyteller and brings a passion to connect the community to the game and serves as the voice of Call of Duty Mobile to players across the world.
• Own and manage Community and player facing communications, inclusive of Community updates on Reddit & Discord and social platforms
• Track and advance social media or community related issues in an expeditious manner to internal partners, like bugs, issues with releases, trends, or sentiment problems and feedback
• Develop programs to identify, engage, and incentivize players
• Define vision and develop overarching social media & community strategies on various platforms – such as Reddit and Discord, Instagram, Facebook, Twitter, YouTube, TikTok – maintaining an innovative understanding of standard methodologies, trends, and tactics
• Lead ideation and execution of social campaigns and creative development to support product initiatives and drive players into the game
• Develop platform strategies to increase and propel channel growth and engagement
• Interpretation of data, crafting practical insights from that data, and owning detailed social and community media metric reports
• Lead all aspects of creative pipeline and manage relationship with internal and external agencies
• Work cross functionally with product marketing, content, product and live ops teams to identify and develop compelling social media content
• Work closely with PR and Influencer teams on unified and timed messaging to community of players
• Keep a strong pulse on the social media landscape across gaming and social, cultural trends; as well as competitive landscape

Player Profile

Minimum Requirements:
• BA/BS degree
• Minimum 5 years of proven experience in Community management and/or social media marketing
• Extensive knowledge of the CoD franchise
• In-depth experience using all major social media platforms, including Reddit, Discord, and YouTube
• Experience with online tools to schedule, publish, track, analyze and report critical metrics such as Opal and Sprinklr
• Strong understanding of analytics, project management, video game development, and problem-solving skills
• Experience working with international teams in significantly different time zones, working with cross-discipline marketing partners
• Be able to handle working long and unusual hours during releases periods or as the job demands

Skills:
• Excellent verbal and written communication skills
• Excellent cross-team collaboration skills
• Ability to work unsupervised and be accountable for high levels of results
• Significant understanding of the overall game industry and market

Jobcode: Reference SBJ-rbmqn6-3-138-102-178-42 in your application.