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Coordinator, Digital Audience Development Back

Metro-Goldwyn-Mayer Studios Inc.

Beverly Hills,California 90210

Web Site:

www.mgm.com/#/about/careers

Company Profile

col-wide   

Category:

Creative Design

Job Description:

Metro-Goldwyn-Mayer Studios Inc. ("MGM") is seeking a Coordinator, Digital Audience Development to support the Manager, Digital Audience Development in executing MGM's day-to-day operations with digital video platforms.

The Digital Distribution - Partner Engagement & Strategy group seeks and maintains partnerships with digital video platforms to monetize MGM content and manage the voice of MGM intellectual property on these platforms. The Digital Audience Development Coordinator serves as a key member of the team, providing support to proliferate, monetize, and editorialize MGM content across key digital video platforms such as YouTube, Facebook, and others with which the team establishes new partnerships. Additionally, this role will be responsible for providing support in researching and evaluating new opportunities/revenue, generating partnerships, and understanding relevant digital trends/internet culture.

Responsibilities:

  • Edit, program, schedule, and publish video releases across multiple MGM owned and operated YouTube channels, as well as other digital video platforms
  • Assist in developing optimization strategies for each page/channel on each platform
  • Analyze data for all channels/pages on all platforms regularly to understand performance and find room for optimization and insights into activity and trends
  • Adapt respective channels to strategies as viewer demand and digital landscape evolves across all digital video platforms
  • Identify and research new video platforms to proliferate MGM content/IP and provide support on jumpstarting MGM presence on new platforms
  • Editorialize respective channels on different platforms by creating relevant playlists, editorial videos, and updating channel design when necessary
  • Research and identify tent pole content for new release/catalog features/series
  • Monitor discussions/comments/community activity across all MGM owned channels
  • Conduct research and provide support in analyzing and evaluating revenue drivers, key performance indicators and other metrics in order to identify and prioritize new business opportunities
  • Assist with developing presentation materials and tracking/reporting tools (e.g., dashboards) for internal and external audiences

 

Job Requirements:

  • Bachelor's degree
  • 1-3 years of professional experience at a studio or relevant technology company preferred
  • Demonstrated passion for film/television, digital trends, popular culture, and/or internet culture
  • Strong quantitative and analytical skills
  • Determination and eagerness to learn
  • Ability to take initiative on ad-hoc projects and assignments

Job Description:

Metro-Goldwyn-Mayer Studios Inc. ("MGM") is seeking a Coordinator, Digital Audience Development to support the Manager, Digital Audience Development in executing MGM's day-to-day operations with digital video platforms.

The Digital Distribution - Partner Engagement & Strategy group seeks and maintains partnerships with digital video platforms to monetize MGM content and manage the voice of MGM intellectual property on these platforms. The Digital Audience Development Coordinator serves as a key member of the team, providing support to proliferate, monetize, and editorialize MGM content across key digital video platforms such as YouTube, Facebook, and others with which the team establishes new partnerships. Additionally, this role will be responsible for providing support in researching and evaluating new opportunities/revenue, generating partnerships, and understanding relevant digital trends/internet culture.

Responsibilities:

  • Edit, program, schedule, and publish video releases across multiple MGM owned and operated YouTube channels, as well as other digital video platforms
  • Assist in developing optimization strategies for each page/channel on each platform
  • Analyze data for all channels/pages on all platforms regularly to understand performance and find room for optimization and insights into activity and trends
  • Adapt respective channels to strategies as viewer demand and digital landscape evolves across all digital video platforms
  • Identify and research new video platforms to proliferate MGM content/IP and provide support on jumpstarting MGM presence on new platforms
  • Editorialize respective channels on different platforms by creating relevant playlists, editorial videos, and updating channel design when necessary
  • Research and identify tent pole content for new release/catalog features/series
  • Monitor discussions/comments/community activity across all MGM owned channels
  • Conduct research and provide support in analyzing and evaluating revenue drivers, key performance indicators and other metrics in order to identify and prioritize new business opportunities
  • Assist with developing presentation materials and tracking/reporting tools (e.g., dashboards) for internal and external audiences

 

Job Requirements:

  • Bachelor's degree
  • 1-3 years of professional experience at a studio or relevant technology company preferred
  • Demonstrated passion for film/television, digital trends, popular culture, and/or internet culture
  • Strong quantitative and analytical skills
  • Determination and eagerness to learn
  • Ability to take initiative on ad-hoc projects and assignments